What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services Hardback
A world-renowned innovation guru explains practices that result in breakthrough innovationsTwenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year.Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.
- Format: Hardback
- Pages: 240 pages, Illustrations
- Publisher: McGraw-Hill Education - Europe
- Publication Date: 01/09/2005
- Category: Customer services
- ISBN: 9780071408677