'Congratulations, you have decided to open this book, even though you have no idea what it's about, and the cover is weird and seemingly at cross-purposes and possibly even pretentious.
But you opened it anyway. And you know what? That was a design decision. Yes indeed, whether you realised it or not, most of the decisions you make, every day, are by design...Take my word for it, you are a designer. 'Chip Kidd opens with the promise that everyone is a designer, and uses every page to show the reader why that is.
Each spread explains and demonstrates a critical introductory graphic design concept, the same ones taught in the first year of art school: form, size, scale, repetition and pattern, colour, typography, etc.
Beautifully designed, and clearly explained, GO: A Kidd's Guide to Graphic Design, is an original, truly one of a kind.
- Format: Hardback
- Pages: 160 pages
- Publisher: Workman Publishing
- Publication Date: 05/09/2013
- Category: Art: general interest (Children's/YA)
- ISBN: 9780761172192