Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, the packaging can make or break a sale.
Every year, the Pentawards celebrate the art of the package by presenting awards to designs from around the world.
Designers compete in five main categories - beverages, food, body, luxury, and other markets - and no fewer than 50 sub-categories.
Featuring a selection of hundreds of works, this book brings together Pentawards winners from 2008 to 2016, providing a vivid demonstration of creativity in every form of packaging.
- Format: Hardback
- Publisher: Taschen GmbH
- Publication Date: 07/11/2017
- Category: Industrial / commercial art & design
- ISBN: 9783836555524